This page contains helpful templates and resources you'll need for all of your GCA communications.
Communication & Creative Values
All of our communication (emails, flyers, marketing, etc.) generates an idea about our brand. A well written, aesthetically pleasing email will make GCA look professional and reputable. Conversely, a poorly written post on social media, or a cluttered flyer, can make GCA look unprofessional and untrustworthy. The way we communicate is extremely important, and we always want to do so in a way that honors God and upholds the GCA brand. To that end, we've adopted three values that should help us when communicating.
Clear - In order to cut through the clutter of messaging that people experience daily, we need to be clear. As a Christian organization, especially as a new educational model, there will be a lot of misinformation, misunderstanding, and inaccurate assumptions. So, to combat this, we want to be as clear as possible with whatever we're trying to communicate. Our goal is to never, ever leave the audience asking "What?".
Consistent - Consistency is key when it comes to marketing and communication. They say that advertising (and marketing) is the best way to ruin an organization. If the GCA experience does not line up with what we are saying, then we are hurting ourselves by making us appear as liars. Therefore, it's extremely important that the GCA experience is consistent with what we're communicating. Additionally, we need to consistently find ways to communicate our messages through appropriate means, and we need to reach families where they are.
Purposeful - We want all of our communication to be infused with purpose. We want every email we send to have a purpose. Every dollar we spend on marketing needs to be purposefully used to advance the mission of the school. All creative and communication pieces should reflect the idea of purpose. They should effectively inform or persuade in a manner that draws people to see the love and glory of Jesus. This school is acting in vain if we are not leading people to Jesus, so we want to try our best to honor and reflect Jesus by having creative pieces that are purposeful.
These three values should help provide guidelines for your communication. But in case they're too abstract, here are some helpful tips for aligning your communication with these values.
- Before every email or letter, ask "What am I sending this email for, and what am I trying to say?"
- Frequently ask "what is the purpose of ______" whenever you are working on a new communication project. If it doesn't advance the school's goals, it may not be worth it.
- Reread your writing out loud. Try to make it as clear as possible before distributing.
- Try to love your neighbor with communication. Make it clear and try not to bombard your audience.
- When possible, consider faithfully integrating biblical truths into your writing. This may help encourage the audience, or point them to the true word of God.
Communicating Online with Satellite Teachers
- Be clear - Think about what you are going to say before you hit send
- Be kind - Parents need to hear the good news too
- Be brief - Parents are busy and may not read a long email
- Use short paragraphs and utilize space to start a new point
- Keep it short and sweet. Many parents will not read a letter that has paragraphs over 3-4 lines.
- Write your letter, then go back and see if you can divide it into smaller chunks.
- Spell check - We are a school. Misspelled words are damaging to our reputation.
- Re-read it at least once before sending
- Reserve personal or difficult situations for in person, or phone, communication
Accessing GCA Email
Grace Covenant Academy uses Gmail, an email platform from Google. To access your GCA email address, follow these steps.
- Go to www.gmail.com
- This should bring you to a screen that prompts you to insert your log in information. Note, you may need to click "add account".
- Enter your email address. Typically this will be similar to the following example. firstname.lastname@example.org
- Enter your password. If you need help resetting your password, contact Lisa Schaefer
- Press sign in
Setting up an email signature
To set up your GCA email signature, start by logging into your GCA gmail account from a computer. (The GCA logo often does not transfer on a phone.) Then, on right hand side of the screen look for an icon that resembles a gear. Click that icon, and choose "Settings" from the drop down menu.
A new screen should appear. On this screen, scroll down until you find the "Signature" section. Make sure the "No Signature" button is not checked. If everything is correct, a type box should appear.
Within that box, paste the email signature graphic (copy this from a fellow employees email) into the box. Then edit the information to include your name and contact information. Be careful not to delete the image, or the primary elements. The primary elements to include and edit are:
- Grace Covenant Academy
- Phone (Extension or Cell Phone)
- 8000 Sanctuary Drive, Frisco, Texas 75033
Click here to access our brand guidelines. Please review these prior to creating any GCA communication pieces.
Templates & Downloads
Click here to access the various templates and downloads for branded communication.